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Global Marketing and Sales Trends in Pharma

For healthcare, AI is what the doctor ordered

15/12/2020

 
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Businessline article: For healthcare, AI is what the doctor ordered
Artificial Intelligence is already being trialled variously, from predictive measures to drug discovery and precision medicine.
​Consumerisation of healthcare is already changing the ways in which internet-savvy users engage with insurers and physicians, driven by the quick-gratification trend.

Amongst the numerous customer queries that payers receive during enrolment or post meeting, around 60 per cent revolve around eligibility, benefits, claim status or authorisation. On-demand access to these routine queries using AI-backed messaging and voice systems will offer around-the-clock assistance enabling organisations to deliver seamless services while saving costs.

Source: https://www.thehindubusinessline.com/opinion/for-healthcare-ai-is-what-the-doctor-ordered/article32855716.ece
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