DJ-MIND

Personalisation at the next level

You want to reach and influence the healthcare professionals (HCPs) and patients who use your products, treatments, and technologies. But to do that, you need to know who they are, and what they want and need.

Understanding their personality and preferences will be of great value. These insights help you to create more effective and engaging marketing and communication strategies that can improve customer satisfaction, loyalty, and advocacy.

DJ-MIND identifies the dominant personality (Manager, Inspiring, Nourish, Detail) and secondary preferences to create a precise image of each individual HCP. Understanding your customers personality and preferences is the key to reaching and influencing them effectively.

With DJ-MIND, you can:

Segment and target your customers more accurately and efficiently, based on their needs, expectations, and behaviours.
Personalise and customise your products, services, and messages based on their profile and context.
Build and maintain long-term relationships and trust with your customers, by providing consistent and seamless experiences across channels, and delivering value and benefits that match their needs and expectations.

Understanding your customers personality and preferences will help you to improve customer satisfaction, loyalty, and advocacy.