Medtech and Pharma Sales Go Virtual

Bain Article: Medtech and Pharma Sales Go Virtual
Companies need a mix of commercial models to meet new customer preferences and respond to restrictions on access to physicians.
​About 60% of surgeons believe that restrictions on in-person sales representative access are likely to persist even after a Covid-19 vaccine is available.
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Of the 75% of physicians who preferred in-person visits from medtech representatives prior to Covid-19, 47% now prefer virtual exchanges or less-frequent visits.
Many physicians once skeptical of virtual interactions with sales reps now report these exchanges are high quality.

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Source: https://www.bain.com/insights/medtech-and-pharma-sales-go-virtual/