Advanced Sales Segmentation at Doctor Level
How do you identify doctors with the highest sales potential?
Some doctors may be involved more in specific diseases, therapies or sub-specialties, than others. By finding these differences, you can tailor your sales strategies to the needs and preferences of each group.
Sales segmentation is not only about finding the best customers, but also about serving them well. By knowing the sales potential of each doctor, you can allocate your sales resources and efforts more wisely. You can assign the most suitable sales reps, channels, and frequency to each doctor, and build long-term relationships and trust with them. This can lead to higher customer satisfaction, loyalty, and advocacy, and ultimately, to more sales and profits.
In the past sales segmentation was not easy. You had to collect and analyse data from various sources, such as CRM, EHR, web analytics, and social media analytics. This was a time-consuming and error-prone process, which often resulted in inaccurate or outdated information.
But now, thanks to big data and advanced A.I., sales segmentation has reached a new level of speed, quality, and scalability.
DJ-SALES assesses the individual sales potential of each doctor by using sophisticated algorithms that can process large and diverse data sets. This new technology enables you to segment your market more accurately and efficiently, and to adapt your sales strategies to the changing market conditions and customer behaviours.
Advanced sales segmentation is the key to selling your products, treatments, and technologies to the doctors who are most likely to prescribe them.