What Doctors Want and What This Means for Pharma Now

BCG Article: ​The COVID-19 pandemic has exacted an enormous professional and personal toll on health care professionals (HCPs) and is changing the way they work. Some of these changes are likely to be permanent. For biopharma companies, this means interacting with HCPs very differently in the post-COVID-19 reality.

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Source: https://www.bcg.com/publications/2020/what-doctors-want-and-what-this-means-for-the-biopharma-industry