Healthcare insights at doctor level
DJ-SALES | Segmentation brought into the 21st century | Use the HCP's digital footprint to prioritize high-potential customers previously below the radar and speed up launch success in new markets.
DJ-CHANNEL | Identify the preferred communication channels for each HCP | Face-to-Face | Video chat | Phone | Email | Supercharge your Omnichannel strategy.
DJ-INFLUENCE | Who are the big influencers in your market? | Identify your digital opinion leaders.
DJ-NETWORK | Are your HCPs active in social networks? | Facebook | Twitter | LinkedIn | Instagram | Researchgate | Build your digital campaigns knowing exactly which HCPs you are reaching.
DJ-FOCUS | What is the highest focus for each HCP? | Business | Academic | Education | Know their focus and start building programmes to support them.
DJ-MIND | Understand your HCPs' individual behaviours and preferences | 4 personality types: Manager, Inspiring, Nourishing, Detailed | Build individually customized communication.
DJ-AFFINITY | Which HCPs are open to your technology? | Measure individual interest in specific topics, therapy types or disease states.
DJ-ADOPTER | Some HCPs love the new, some prefer to "wait and see" | Identify your early adopters and get rapid traction in the market.
DJ-BOOST | Is your sales curve starting to flatten? | Add a 2nd dimension to your targeting | Find HCPs not yet prescribing.
DJ-VIBE | Emotions are the core of decision making | Go deeper than common social listening and tap into the emotion of your market.
Harness the power of web data and artificial intelligence
Connect with the heart and mind of Healthcare
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