DJ-AFFINITY

Which HCPs are most interested in your offering?

Understanding the interest or affinity to your products or therapies can help you to create more effective and engaging marketing and communication strategies that can improve customer satisfaction, loyalty, and advocacy.

DJ-AFFINITY provides an affinity rating for each HCP in relation to your specific definition of interest, therapy area or technology.
With these insights you can:

Identify and segment your target HCPs based on their interests
Deliver dynamic and interactive content and messages that match their interests
Provide value-added and relevant services and support, such as medical education, clinical trials, patient assistance, and peer-to-peer networking

With DJ-AFFINITY you can create more effective and engaging customer experiences that can lead to higher customer satisfaction, loyalty, and advocacy.