Reuters Article: Adapting to the multichannel imperative: A special report Pharma’s gradual evolution into digital-first commercial has become urgent in the COVID-19 world. A comprehensive multi-channel approach including the use of digital tools to enhance customer engagement will transform pharma sales. Source: https://www.reutersevents.com/pharma/commercial/adapting-multichannel-imperative-special-report
McKinsey Article: The domino effect: How sales leaders are reinventing go-to-market in the next normal Top sales innovators are embedding data and technology throughout their organizations to reimagine sales. Centralize commercial ops and generate actionable insights. Commercial hubs bring together three elements: the right talent with deep experience in sales, analytics and data science, and product; an operating model capable of interacting seamlessly with the reps (including the ability to tailor those interactions); and access to a data and analytics infrastructure optimized to the hub’s needs. This kind of hub can develop and scale the delivery of tailored insights and sales plays to reps, track and manage performance, provide coaching based on what’s working in the field, and enable day-to-day efficiencies that eliminate waste and drive bookings. Source: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-domino-effect-how-sales-leaders-are-reinventing-go-to-market-in-the-next-normal
Gartner Article: 2 Megatrends Dominate the Gartner Hype Cycle for Artificial Intelligence, 2020 While five new AI solutions enter this year’s Hype Cycle for AI, the democratization of AI and the industrialization of AI megatrends dominate the AI landscape in 2020. AI is starting to deliver on its potential and its benefits for businesses are becoming a reality Source: https://www.gartner.com/smarterwithgartner/2-megatrends-dominate-the-gartner-hype-cycle-for-artificial-intelligence-2020
|
AboutIn this blog we review important trends and insights from global thought leaders including McKinsey, BCG Categories
All
Archives
September 2024
|