10 Truths About Marketing After the Pandemic

The article explores how the COVID-19 pandemic has changed the rules of marketing and how marketers can adapt to the new normal. It is based on a survey of 200 life sciences executives, as well as interviews with industry experts and leaders. 10 new marketing truths that reflect the strategies, operations, and technologies required to drive growth in a post-pandemic world are presented:

1. Customer relationships are more important than ever, and marketers need to understand and meet the evolving needs and expectations of customers.
2. Marketing performance is directly linked to digital maturity and investment, and marketers need to accelerate their digital transformation and adoption.
3. AI, cloud, and IoT are the most critical technologies for marketing success, and marketers need to leverage them to improve customer outcomes, experience, and efficiency.
4. Marketing agility and innovation are essential, and marketers need to adopt agile methods and experiment with new solutions and channels.
5. Marketing collaboration and integration are key, and marketers need to break down silos and work across functions and teams.
6. Marketing talent and culture are vital, and marketers need to build or acquire the skills and capabilities needed for the new marketing era.
7. Marketing ethics and trust are paramount, and marketers need to ensure the quality, security, and compliance of their data and content.
8. Marketing purpose and impact are fundamental, and marketers need to align their marketing goals with the social and environmental goals of their customers and stakeholders.
9. Marketing measurement and value are crucial, and marketers need to use data and analytics to track and communicate the value and impact of their marketing efforts.
10. Marketing vision and leadership are critical, and marketers need to define and execute their marketing vision and strategy, and inspire and empower their teams.

Marketers can embrace the new marketing truths and seize the opportunities and challenges of the post-pandemic world.
​
https://hbr.org/2021/03/10-truths-about-marketing-after-the-pandemic

Noam Galai/Getty Images

Pharma marketers do well to seize the opportunities of the post-pandemic world. Customer relationship and understanding is more important than ever.