DJ-FOCUS

What is the focus of your HCP?

The three focus areas for healthcare professionals (HCPs) are:

Academic: This focus area involves conducting research, publishing papers, and contributing to the advancement of scientific knowledge and innovation in their fields. HCPs with this focus area may work in universities, research institutes, or academic hospitals, and may collaborate with other researchers, pharma companies, or funding agencies.
Educational: This focus area involves teaching, mentoring, and training other HCPs, students, or patients, and providing them with the latest information and skills in their fields. HCPs with this focus area may work in educational institutions, professional associations, or medical education agencies, and may use various methods and channels, such as lectures, workshops, webinars, or podcasts.
Business: This focus area involves managing, leading, and developing their practices, organisations, or networks, and ensuring their financial and operational sustainability and growth. HCPs with this focus area may work in private or public healthcare settings, such as clinics, hospitals, or health systems, and may interact with various stakeholders, such as patients, payers, regulators, or suppliers.

Some HCPs are more focused on business outcomes, some more on academic topics. Others focus on educational aspects of their area.

DJ-FOCUS identifies the dominant focus area for each of your HCPs and will help you to:

Segment and target your customers more effectively and efficiently
Personalise and customise your communication and messages
Optimise and update your marketing and communication channels
Build and maintain long-term relationships and trust with your customers

Understanding your HCPs focus area is key to understanding your customers better and match your communication with their needs.

DJ-FOCUS identifies the dominant focus area for each of your HCPs. Match your conversation with their interests.