Better health outcomes with AI

Fierce Pharma article | September 2020

The article argues that artificial intelligence (AI) and machine learning (ML) can improve health outcomes without replacing doctors, by providing personalized and tailored recommendations based on individual needs. It criticizes the current approaches of using AI and ML in healthcare, which often fail to serve large groups of patients and individuals with unique health needs, and only focus on improving the system and making more money for insurers, hospitals and pharmaceutical companies.

AI and ML should be used to directly serve patients and put them back at the center of care, by offering value-added services such as:

• Providing an annotated transcript of every doctor’s visit and extracting details about treatment plans, medication regimens and future appointments
• Tracking symptoms and providing nudges and incentives to help patients stick to their treatments
• Helping patients access and understand their health data and records
• Supporting patients in understanding their health, weighing treatment options and navigating important medical decisions

Evidence from other sectors and regions shows the positive impact of AI and ML on customer satisfaction and business performance, and highlights the growing digital sophistication and preference of patients in the US. It also provides examples of companies that are using AI and ML to make healthcare more accessible and affordable to patients.

Healthcare organizations can leverage AI and ML to empower patients to take greater control over their health, and to foster a culture of innovation and learning across functions and teams.
https://www.fiercehealthcare.com/practices/industry-voices-ai-doesn-t-have-to-replace-doctors-to-produce-better-health-outcomes