DJ-PERSONA

Identify the persona for each of your HCPs

Personas help you to understand the needs, expectations, and motivations of your customers, and to tailor your products, services, and messages accordingly.

DJ-PERSONA profiles your entire HCP universe and provides the dominant persona for each doctor based on your specific Persona definition.

With DJ-PERSONA, you can:

Segment and target your customers more accurately and efficiently
Personalise and customise your offerings based on the customer's profile and context
Optimise and update your marketing and communication channels based on the customer's feedback and market trends
Build and maintain long-term relationships and trust with your customers, by providing consistent and seamless experiences across channels, and delivering value and benefits that match their needs and expectations

Note: DJ-MIND and DJ-PERSONA are similar in that they both profile each HCP based on their individual personality and preferences. DJ-MIND uses our best practice 4 personality quadrants (Manager, Inspiring, Nourish, Detail), whereas DJ-PERSONA can be customised to your specific Persona definition.

DJ-PERSONA profiles your entire HCP universe and provides the dominant persona for each doctor based on your specific Persona definition.