Use the preferred channel for each HCP
Channel preferences are the communication channels that your customers prefer to interact with your brand, such as phone, email, face to face and video. The channel preference reflects your customers' personality and general preferences.
Some customers may prefer to receive product information via email, while others may prefer to use the phone or chat with a representative in person.
By knowing and respecting their channel preferences, you can:
DJ-CHANNEL identifies the preferred channel(s) for each HCP.
Using DJ-CHANNEL can help you to improve customer satisfaction, loyalty, and advocacy, as well as optimise marketing resources, efficiency, and growth.