DJ-CHANNEL

Use the preferred channel for each HCP

Channel preferences are the communication channels that your customers prefer to interact with your brand, such as phone, email, face to face and video. The channel preference reflects your customers' personality and general preferences.
Some customers may prefer to receive product information via email, while others may prefer to use the phone or chat with a representative in person.

By knowing and respecting their channel preferences, you can:

Deliver consistent and seamless experiences across channels that improve customer satisfaction and loyalty
Provide relevant and timely content, offers, and interactions that match the customer's needs and expectations and increase customer engagement and conversion
Use the most effective and preferred channels for each customer segment and stage of the customer journey and optimise marketing resources and efficiency
Create value for both your company and your customers through omnichannel marketing and gain competitive advantage and differentiation
Personalise and customise your marketing channels based on the customer's profile and behaviour

DJ-CHANNEL identifies the preferred channel(s) for each HCP.

Using DJ-CHANNEL can help you to improve customer satisfaction, loyalty, and advocacy, as well as optimise marketing resources, efficiency, and growth.