DJ-INFLUENCE
Identify your Influencers
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Influencers are powerful agents of change in the pharma industry, who can sway the views and actions of others with their authority, reputation, or charisma. They can affect how new products, treatments, and issues are perceived, adopted, and advocated in the market.
There are two types of influencers: key opinion leaders (KOLs) and digital opinion leaders (DOLs). KOLs are the traditional influencers, who are experts and authorities in their fields. They can help you to enhance the credibility and trust of your brand and product, and to raise the awareness and education of your potential customers and stakeholders. DOLs are the new influencers, who are active and savvy users of digital and social media. They can help you to generate advocacy and loyalty for your brand and product, and to provide valuable feedback and insights for your marketing and communication strategies. By identifying and engaging with both KOLs and DOLs, you can create value for both your company and your customers, by improving the perception, adoption, and advocacy of your brand and product. DJ-INFLUENCE ranks each HCP in relation to their influence for a specific topic, therapy area or specialty. The results provide you with an intuitive and actionable way to pursue the steps and benefits of engaging with influencers for pharma marketing and sales. DJ-SALES vs DJ-INFLUENCE: While DJ-SALES focuses on the sales potential of each HCP, DJ-INFLUENCE identifies the most influential HCPs - highly regarded doctors that may not necessarily be strong prescribers. Ideally pharmaceutical companies combine both tools to drive the short term tactical agenda with DJ-SALES and the long term strategic plans with DJ-INFLUENCE. |
By identifying and engaging with both KOLs and DOLs, you can create value for both your company and your customers, by improving the perception, adoption, and advocacy of your brand and product. |
