DJ-ADOPTER

Who are your early adopters?

New products, treatments, and issues are constantly emerging and evolving. But who are the customers who are willing to try them first, and why do they matter?
These customers are the early adopters, and they are important because they can help you to:

Test and provide feedback, suggestions, and insights based on their experiences and expertise.
Promote and advocate your products, as they influence the opinions and behaviours of their peers and audiences through their reputation, charisma, and thought leadership.
Grow and expand your markets, as they generate demand, awareness, and loyalty for their products among potential customers and stakeholders.

DJ-ADOPTER identifies your early adopters and rates every HCP in relation to their tendency to adopt your new products and services.
With these insights you can engage and reward your early adopters, by:

Creating communities and networks, as early adopters like to interact and collaborate with other early adopters and share their opinions and experiences.
Pre-releasing products, as early adopters like to be the first to try new products and provide their reviews and recommendations.
Providing incentives and rewards, as early adopters appreciate recognition and appreciation for their collaboration and feedback.

With DJ-ADOPTER you can create value for both you and your customers, by improving the quality, perception, and adoption of your products.