Adapting to the multichannel imperative in pharma

Reuters Article: Adapting to the multichannel imperative: A special report
Pharma’s gradual evolution into digital-first commercial has become urgent in the COVID-19 world. A comprehensive multi-channel approach including the use of digital tools to enhance customer engagement will transform pharma sales.

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Source: https://www.reutersevents.com/pharma/commercial/adapting-multichannel-imperative-special-report