DJ-CHANNEL: How can Pharmaceutical companies improve their omnichannel strategy and leverage the understanding of each healthcare professionals' (HCPs) channel preference?
Winning channels are your customers’ preferred channels.
Companies often fail across channels because they are insufficiently aware of the real needs and preferences of their customers across omnichannel journeys.
Pharmaceutical companies are now able to customize the optimal channel for each doctor based on their individual personality and preference.
This new and specialized technology provides pharmaceutical marketing insights based on advanced artificial intelligence (AI) technology and offers a new level of personalization.
It empowers improved communication and relationships with all HCPs, including digital opinion leaders and other influencers.
Benefits include:
Companies often fail across channels because they are insufficiently aware of the real needs and preferences of their customers across omnichannel journeys.
Pharmaceutical companies are now able to customize the optimal channel for each doctor based on their individual personality and preference.
This new and specialized technology provides pharmaceutical marketing insights based on advanced artificial intelligence (AI) technology and offers a new level of personalization.
It empowers improved communication and relationships with all HCPs, including digital opinion leaders and other influencers.
Benefits include:
- Personalized experience: Pharma companies can create a more personalized experience and optimal content and messaging based on these insights.
- Targeted messaging: Pharma companies can tailor their messaging to reach the HCPs where they are most interested. For example, if an HCP prefers to receive information through email rather than a phone call, the pharma company can send targeted emails that provide relevant information.
- Optimized channel mix: Pharma companies can optimize their channel mix and allocate resources where they are most effective.
- Improved engagement: Multiple projects using these insights have shown that HCPs respond extremely well to a more personalized interaction.
- Increased ROI: Efficiency and effectiveness of the omnichannel marketing efforts are improved by using the optimal channel for each customer instead of a one size fits all approach.
