The state of AI in early 2024: Gen AI adoption spikes and starts to generate value

If 2023 was the year the world discovered generative AI (gen AI), 2024 is the year organizations truly began using—and deriving business value from—this new technology.

Gen AI adoption is most common in the functions where it can create the most value.

Most respondents now report that their organizations—and they as individuals—are using gen AI. 65% of respondents say their organizations are regularly using gen AI in at least one business function, up from one-third last year.

The average organization using gen AI is doing so in two functions, most often in marketing and sales and in product and service development—two functions in which previous research determined that gen AI adoption could generate the most value — as well as in IT.

​The biggest increase from 2023 is found in marketing and sales, where reported adoption has more than doubled.
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https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai

Gen AI adoption is most common in the functions where it can create the most value.
The biggest increase from 2023 is found in marketing and sales, where reported adoption has more than doubled.