A Bold AI Ambition for B2B Marketing, Sales, and Service

The State of Gen AI in Marketing, Sales, and Service

AI is taking the corporate world by storm, and Gen AI in particular. The 10% top performers are beginning to capture real value from the technology; they’re using it to improve efficiencies, enhance customer experience, and boost revenue.

90% of the leaders surveyed believe that in the next 3 years, Gen AI will be important or fundamental to marketing, sales, and service processes.

https://www.bcg.com/publications/2024/bold-ai-ambition-for-b2b-marketing-sales-service

AI can fundamentally transform the customer journey.

The AI transformation may include 3 phases:  Organizations start by deploying Gen AI in everyday tasks and then move to reshaping critical functions end to end for radical efficiency and effectiveness and inventing new experiences, offerings, and business models.